Atelier Rosso IGT

Background: Villa Monteleone is known for producing traditional, high quality D.O.C. wines in the Valpolicella valley. The winery wanted to renew themselves and attracting new consumers by developing a less constrictive I.G.T. range next to their existing D.O.C. range. Brief: To create a range of I.G.T wines that share the values of Villa Monteleone but adding a new way of creative thinking. Solution: The founder of Villa Monteleone compared his best wines by “an iron fist with a velvet glove”, Hard hitting wines which are smooth at the same time. Together with the illustrator Marie Sandahl we brought that saying to live by creating a powerful steam train dressed up in a velvet glove, bursting through the vineyard with all the villas animals clinging on. Credits: Marie Sandahl, illustrator, www.mariesandahl.com