Kaffefabriken, which is a part of Hermelins handels has a long tradition of delivering coffee machines to companies and restaurants.
Until now they sold other brand’s coffee to the machines.
Develop their existing identity to make it work on coffee products and not only the machines. Create a brand that the clients want and be as attractive as other established coffee brands.
Since one of the restrictions was not to touch the “logo”, we developed the logo by using the most unique feature in it as a placeholder for a coffee-inspired pattern.
“A coffee that makes a difference” became new slogan, which runs through everything they deliver and support, so the brand doesn’t just become like all the other ones out there.
We developed a tone of voice that had more personality that their existing, clever but not too witty.