Jill Johnson is a well known and appreciated country singer with her own program called “Jills veranda/Jill’s porch”, where she invites other artists to a house outside Nashville, to perform and tick of their own bucket list. Jill has also a great interest in food and wine.
Develop a look for her own wine label which captures her personality and not just portraying her. The target group would not just her loyal fans but also those who like American-style food. There should be a flexibility in the design which makes it work on any kind of wine.
We created an icon for the set name “Nashville Stories” which is strongly connected to both music and travelling: the guitar case. The artist name was not the main feature on the label to make sure that wine attracted both the loyal fans and those who just appreciated American-style food.