Background: The Grape collective is a new Swedish Wine Company which battles the up-nosed wine industry. Their mantra is “No noses in the air, just in the glasses”
To change peoples’ perception of Riesling wine.
The wine in the tall bottle is still seen as a sweet and cheap wine which only pairs with seafood, especially shrimps.
The client wanted to relabel it as a wine that goes very well with modern cuisine, especially Asian.
Creating a name that stands out in the wine list, but clearly tells you of what is inside.
The graphics tells us that the wine in the tall bottle is doing a comeback to the modern food scene in a way which won’t go unnoticed.
It is obvious that the organic beast from Rheingau has an unstoppable urge for Asian food.
Illustration by Mikael Eriksson, Rithuset